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My wife and I watched the movie Ray a couple of weeks ago when it came out on DVD. In the movie Jaime Foxx plays the
legendary singer Ray Charles. I was amazed at how Jaime had captured the essence o ...
My experience has taught me that people want to buy from sales people who are confident in their abilities. Taking control of the circumstances and situations around you will develop your self-confide ...
Selling is everyone’s lifeblood whether they realize it or not. We all sell in the sense that we attempt to convince others to go our way. That is the way that we want something to go whether we ...
Becoming familiar with all the possible ways to market a
product or service online is half the battle of running a
successful e-business.
The other half of the battle is discovering the steps you ...
You're always going to have people that buy once
and never purchase again. Once they quit buying,
that's lost revenue for your business. To stay in
business these days you must persuade your one
t ...
It is far more easy, and less expensive, to keep customers than
to try and get new ones. So even though your company relies on
adding to its customer base, don't make the mistake of only
investing ...
You’ve got a killer headline….
You’ve lined up benefit after benefit….
But it won’t make you a dime unless you can close the sale and
make the reader of your sales ...
When you watch a scary movie you get scared and
your body tenses up. When you watch a sad movie
you feel sad and even cry sometimes. When you
watch a funny movie you get happy and even laugh.
As y ...
Before you throw out those old leads, consider that today's trash could be tomorrow's sale.
Don Freda of Articulate Global in New York City flew to Ann Arbor, MI to present his software solution t ...
The hand that rocks the cradle is the hand that rules the
world. Truer words have never been spoken, especially when
we consider the progress that women have made in society.
Their hands no longer ...
Consumers Are Individual Customers
The idea of mass marketing to consumers is outdated.
Consumers are individuals and deserve to be called
customers. The days are gone when marketers can think ...
Remember, when you write your sales copy, that you are not a lecturer and
your potential customer is not the audience.
The three required building blocks of great sales copy are Introducing the
p ...
It's no secret. The more you know about the psychology of
selling, the more sales you will make. If you do business on
the internet, it is extremely important that you know how to
effectively co ...
I was having lunch at a bistro in St. Paul de Vence, a picturesque hill town in the south of France. In my fractured French, I tried to order a bottle of beer.
"Je voudrais une bouteille de biere, s ...
The ability to negotiate successfully is crucial for survival in today's changing business world. Negotiation is fun if you know what you're doing. So for all you busy execs, here are Ed Brodow's Ten ...
Many of my clients have asked me what their sales people can do to increase their pipeline with qualified leads. The simple answer is to spend more time on effective business development activities. ...
We want our inside salespeople to use some of their time to shift into the proactive mode to make outbound phone contact to existing and new business.
I wish I had $5.00 for every time I came acro ...
Doing business with great salespeople can make a big impact on your bottom line.
What should you, a business-to-business customer, expect from the sales professionals who are asking for your time? ...
Solid sales success is attainable for sales people in all professions. What they must first do is gain better control of their selling skills. Too often the salesperson feels that they’re at a l ...
Three easy ways to sell better on the phone
Selling over the phone is never as easy as selling face to face.
But even when you have a large number of calls to make in a small amount of time, the ...
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