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Winning and winning consistently!

Date Posted: 2006-01-20

Firstly, let me dispell one of the great urban myths about
selling. Winning matters but it is not everything. Well I
have got news for you because winning is everything and if
you are involved in sales, winning is the only thing that
matters. What we all have to do is remember that the "rules"
of selling remain the same for everyone regardless of their
particular industry.

The facts are:

1. Business is more difficult than ever to win and keep.

2. Clients expect you and your team to do more and more for
less margin in order to win their business.

3. Time is at an ever increasing premium and you appear to
be running harder just to stand still.

Yet why is it that some people are winning and winning
consistently!

Well let me tell you how.The theory behind this is very
simple and can be broken into 5 specific areas. Once you are
familliar with these areas then you will understand what is
required to overcome any obstacles.


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