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Use Your Personality To Make The Sale

Date Posted: 2005-10-03

In today's society, marketing is very much focused on impersonal
forms of communication: the Internet, mass media promotion, and
even bulk mail. When it comes down to it, we are all busy people
but we could probably stand a little bit of personal interaction
every now and then. So how do you go about making sales on a one
to one basis?

Let's say you decide to make personal sales visits to customers.
You need a sales pitch kit. This is the material you pull out
to show the client and help make the sale.

Try using a three ring binder for your sales pitch kit. Use
plastic pages you can insert photos and paper pages in. This
makes it easy to add, remove, and rearrange pages for
maximum effect.

Unlike a mass produced catalog or brochure, you can
easily update your sales pitch binder. Some top sales people
rearrange the pages for each customer so they can appeal to
specific likes and concerns.

Your sales pitch kit can include:
* Samples of your work
* Articles about you, your product, or industry
* Testimonial letters from previous customers
* Photos of completed work. Nothing tells your story like a
picture!
* Licences and permits to reassure customers
* Your satisfaction guarantee printed nicely on a page.

Once you have your sales pitch kit together you've got something
to talk about with your potential customer. The next thing to
think about is HOW to talk to your customer.

Many industries are in the habit of using business language.
It is not too different from lawyer language.


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