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Call Center Directory > Articles > The reasons behind the sale: the six hot buttons of selling

The reasons behind the sale: the six hot buttons of selling

Date Posted: 2005-10-05



Why do people buy what they buy and why do they buy at a particular time? There are motives that either singularly or together cause the prospect to buy your service or product.

You must keep in mind that people buy for their own reasons, not because of your or your company's reasons. Their reasons may not be reasonable, intelligent or even practical, but they are their reasons. It's important to understand the rationale behind each one, as you are likely to encounter them in the course of the sale.


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