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The "QUAIL" Effect in Telemarketing: Notes on Emotional Labor (Page 2)

Date Posted: 2005-10-05

These avenues are used to convey a desire that the prospect surrender money for benefits such as: reduced costs, increased profit, convenience, security, comfort, speed, utility, prestige.The generic act of requesting gives rise to what have been termed "compliance professionals".....fund raisers, lobbyists, salespeople (especially direct sales) and politicians. These compliance experts are all trying to get people to accept from them something which it is to their advantage they should take.

A request is one of the building blocks of commerce, of communication and of social interaction in general. Marketing is about the production of requests. We, as consumers and citizens in advanced industrial societies, are deluged with requests to do something, mostly to buy something. The U.S. Chamber of commerice has figured we are exposed to 2 thousand commercial advertisements per day during our daily round. Between Thanksgiving and Christmas last year, there were approximately 58 thousand transactions recorded per minute on VISA/MC. That figure alone represents how frequent and wide spread requests for compliance are in our society; and, how often they are acceded to.


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