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Strategize Your Marketing! (Page 2)

Date Posted: 2005-10-03

This is when you should also think about any other steps that
might be needed. For instance, how much additional information
will the customer need before you send them to the point of sale?
Will they need repeated messages to get them to buy? By answering
these kinds of questions before you start writing, you will be
saving yourself a lot of time and effort later on.

* Make a chart of your plan. The best way to keep track of your
marketing plan is to just create a simple flow chart of your
steps. For instance, a very basic marketing plan might look like
this:

Classified Ad ==> Website (Point of Sale)

More complicated plans might need more steps:

Classified Ad ==> Website (More Information) ==> Phone
Call (Point of Sale)

Sales Letter ==> Follow-up Letter ==> Website (Point of
Sale)

Classified Ad ==> Autoresponder ==> Website (Point of
Sale)

In any case, these simple charts you create should help you keep
track of the purpose and nature of each part of your plan.

* Remember that your different steps will have different goals.
For instance, your "point of sale" has your ultimate goal (the
sale), so that is where you need to be your most persuasive.
Therefore, you need to make sure that the copy and information
you have here is rock-solid. After all, this is the foundation of
your entire system, and if the copy here is weak, the entire
process will fail.


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