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Sales & Communication tips
Published By: Darren Cronian
While these are bigger enterprises, I see some otherwise good sales people make the same mistakes repeatedly. If it makes the offending holiday rental owners feel any better let me tell you that even some sophisticated firms do no better. So - to help owners rent more days I'd like to give you a short list of things you can do to help make your revenue go up.
Contact Data
Include all your contact data on your website or advertisements. Personal name (full name), telephone, fax. This same information should be conspicuously posted on all your sales materials too. What you have to remember is that this person does not know you, you aren't a person they can talk to face to face at a travel agent, if you advertise in newspapers they can't even see the property, one vital word sums this up TRUST.
Create literature
Create written documents that completely describe your property and your terms and conditions. Include photos, floor plans, list of amenities and so forth. While a professional brochure is great it is not essential. The information can be a simple typed document. But include everything - the good and the bad. If you don't allow pets, smoking or parties say so up front. It avoids problems later AND is a selling point for guests who don't want those things. You can never include too much information. It's impossible.
Answer Enquiries
Answer every single email, answerphone message and letter even if your property is booked - why? Simply because that person will remember you the next time they are looking to rent a holiday rental and potentially they could be a future customer. I know it's time consuming but a simple, sorry but the property is rented for that property, but this is out website, and contact details in case you would like to rent next time.
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