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Rule No. 1 - telemarketing's Telephone Sales Rule

Date Posted: 2005-10-26

Byline: RAY SCHULTZ (rschultz@primediabusiness.com)

Congratulations, telemarketers. You just got exactly what you asked for.

You have abused consumers for years, and now it's time to pay.

Thanks to the FTC's amended Telephone Sales Rule, you will no longer be able to deluge home phones with abandoned calls, debit credit cards without permission and simply ignore do-not-call requests. The TSR puts the consumer into the driver's seat for the first time in the miserable history of outbound calling.

And stop whining about how this will hurt legitimate companies.

To reach the 1% who will respond to an offer, even the best firms think nothing of alienating the remaining 99% who receive the call.

Anyway, what's legitimate about Triad Marketing and other exponents of advance consent marketing? To defend them is to defend the indefensible.


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