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Putting More of Your "Self" into Your Cold Calls (Page 2)

Date Posted: 2005-10-06

But, if you are willing to disclose a little of your true self in these telemarketing communications, you can make these calls fun and even interesting. As a result, you'll tend to end calls less quickly and have a better chance to meet your cold calling objectives.

As is so often the case in other forms of communication, the reluctance (such as fear of public speaking, writer’s bloc or introducing yourself to strangers), to disclose more of your inner-self in cold calls is almost always based on a lack of confidence in your own value. Only feedback from the real world that corrects this mistaken belief will give you the self-acceptance that will encourage more such self-expression. So why not try it?

You can and should freshen up cold calling sessions with your own spontaneous observations and comments. I find that telemarketers can significantly increase their productivity if they would simply add more of their own thoughts, feelings, inner-promptings, and even one-liner comments in to their calls. Of course, these add-ons need to be germane to the topic and move the conversation forward-- so that you don't undercut the purpose of the call. (Resist talking about the weather, sports or other extraneous topics!)


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