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If you are a sales person, a professional who needs to fill your practice, or a new business owner looking to find clientele to whom you can sell your new products, your success will depend on your ability to promote yourself and/or what you have to offer. Oftentimes, people will start in to a new business venture and quit because of the stress and discouragement experienced during the process of looking for paying clients.
There is no one magical trick or secret process you can follow to become a person who gets new clients consistently. Instead, the ability to get new clients is the result of you thinking, feeling, and behaving a particular way. In other words, once you adopt a certain MINDSET, you begin attracting new clients.
The following will help you develop and sustain the mindset that will have you consistently filling your practice or business with new clients.
1. See people as people.
Many times, what will hold you back from promoting yourself or your product will be a belief or an image you hold of other people as superior, special, or different in some way. The truth is that they are people - just like you. They have the same human bodily functions, emotions, and needs as you. Keeping this in mind will help you increase your confidence when speaking to others.
2.Realize that rejection is not something personal against you.
If someone rejects whatever you are offering, it is not YOU that he or she is rejecting. Instead, they are rejecting the service or product that you are offering. Whatever reason they believe they don’t want it or need it, doesn’t matter. Just realize that it is not a personal rejection of You. Knowing this will help you approach others openly, honestly, and confidently.
3.Accept that not everyone is going to be interested.
It is okay. Not everyone is going to want your products or services. But some of them will. Focus on the wills and let go of the will-nots.
4.Adopt the knowing that getting new clients is about RELATIONSHIP, and not about selling.
If your focus is on selling a product or service to people, then you have missed the proverbial Boat! Successful selling occurs as a result of being in relationship with the purchaser. Form an immediate relationship with the person with whom you are selling, by being a sincere, kind, and compassionate person who believes in the product or services you are providing, and you will experience more and more success.
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