|
If the fates allow you to be in direct touch with the CEO or
EVP, focus on how your intervention will yield outcomes that delight
the shareholders, the Board Chair. Delineate how your actions
produce more productivity, more profits, greater market penetration,
higher market share, better positioning for a brand, etc.
When you stand before your audience, do this: Share a vivid
view, an exciting promise of the spectrum of results they create for
themselves personally when they abide by your recommendations.
2. Offer residual benefits, long-term benefits, if possible.
Does the reputation they establish through using your ideas live on
for many years or decades? Tell them so! Is a passive income
stream generated, maybe a bigger retirement cash-flow? Tell them.
Think this through. Tell each level the ongoing benefits of the
benefits.
3. Offer a System and tools. People love systems. This is
why franchises do so well. There's a system in place. There's a
road map, a blueprint. There's a proven way to create desired
outcomes. There's peace of mind. There's safety.
4. Pre-handle problems. Tell them what to expect. Provide
remedies in advance. Empower them to use those remedies. Most of
all be clear that they are accountable for their actions and for what
those actions yield.
5. Build win-win relationships. Tell them how much you care.
Prove it. Live your caring. Model what caring is. Provide access
to you or to your surrogates. When problems arise, celebrate the
opportunity. Translate the problems into challenges. View them as
opportunities to serve.
6. Work your butt off. Is that too colloquial for you?
Dedicate your time and energy to the delivery of value. Then more
value. Then more yet. Apply yourself diligently and relentless to
your tasks. Do more than is expected, more than is required, more
than anyone in their right mind would do.
Back
Next
|
