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Marketing Strategies For Now!

Date Posted: 2005-10-03

Never, I swear to you, never did I think, antipathetic as I
am to all things reeking of MLM, that I'd ever share this with you.
And yet success principles simply are. Here are the marketing
strategies that took Amway (to think I'd even mention that word!) to
international market penetration.

What works, works. Strategies and models that let a kitchen
table vision rise to world-wide success are worthy of our study.
Here are the 7 actions that worked for (ugh) Amway. And they can
work for you.

1. Sell the dream. When you target decision-makers who can
hire you, paint a glowing word picture of the array of benefits
awaiting the organization, the decision-maker, and the audience.
Lay it on with a trowel. Make the most of all the truth you've got.
Speak of the joy and gratification, the recognition and professional
growth awaiting the decision-maker as an outcome of choosing you to
speak or train. Place the decision-maker in the picture. "Imagine
how you'll feel when..." "Visualize your next Performance
Evaluation after you recognize me as the ideal person to add value to
your conference now..."


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