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Making a Great Impression (Page 3)

Date Posted: 2005-10-03

The above example works well on many levels:

1. It makes a powerful impression.

2. It subtly shares information about the company (the award).

3. It gets the audience involved in an event where someone will
win something at absolutely no cost.

4. It makes it extremely easy to participate.

So remember, don't stop at the first or second impression. Keep
going with seven impacts in mind--always trying new things to see
what works best for you--and you will see how your audience comes
around to the value in what your company has to offer. Be ready
for a lot more new and repeat business too...!

About the Author
Josh Barinstein is Principal at Eclectic Multimedia
(http://www.ecmm.com), an award-winning creative agency in
Newbury Park, California. Eclectic produces powerful and
communicative Print, Web, and Multimedia CD-ROM pieces, and may
be contacted at (805) 480-9750. Josh may be reached directly at
joshb@ecmm.com.


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