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Making a Great Impression

Date Posted: 2005-10-03

Making a great first impression is undoubtedly a good thing. But
did you know that it can take many impressions--seven is a
favorite number--before our brains actually respond favorably to
an attractive deal? This makes sense, given the need for human
beings to feel comfortable and at ease with anything new, but it
is often overlooked in marketing efforts! Too many times,
marketing campaigns will fail to give the target audience enough
time to adjust, enough time for the individual to put aside her
fears and finally say: "I'm going for it."

So what constitutes a great impression? Impressions come in many
shapes and forms, such as materials on your company, a "we're
moving" card, a hello email, a FAXed testimonial, a special
yearly gift, a holiday card, and so much more. Choose these
wisely and mix them up, to keep prospectives and existing clients
interested (yes, existing clients need reminders too that you're
out there ready when they need you).

A very effective impression is a mailer. Not just any mailer, but
one that sends out a powerful message, one that elicits a
response from the reader. Keep these key things in mind when you
work on your next Print piece:


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