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The key to a building a great Marketing Strategy is knowing how to find and
filter your prospects to finely selected customers and clients. This is not
to say you can't and won't accept customers that come by any other means,
but your business won't survive by relying on walk-in customers.
You want to ask yourself, "Where do I find prospects"? You find them where
they normally go. I know, what a lame answer. But, it happens to be the
right answer. Many entrepreneurs don't give this simple fact enough
consideration. A few ways to reach these prospects could be Publishing a
Newsletter, Writing Articles, Discussions Lists, Direct Mailing, Chat Rooms,
Newsgroups, Calling them on the Phone, Sending letters or brochures, Free &
Paid Advertising, Joining Online Clubs and Organizations, Attending
Conferences and Conventions, Ad and Banner Swaps, Link trades, Search
Engines and Directories, and make yourself available to help others as much
as time allows. These are just a few ideas. You have to know where to look
and who you are looking for. Remember your target group. I mean you wouldn't
join a technical list if you wanted to interact with prospects that were
getting married.
You must qualify the prospect by making them realize that you are talking
about them. You can find more about this in a recent article I wrote: HEY!
You're Talking About Me!
http://216.147.104.180/articles/data/20000501054507.shtml This article
will offer an example of getting the prospect to realize that they should be
listening to what you have to say.
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