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Step 2 - Send Out A Press Release
A press release is more likely to be published if it relates
to a general Internet resource than if it is for a private site
only.
Step 3 - Public Announcements
Your press release is transformed into articles or
announcements in various media. This begins a steady
stream of traffic to your resource site.
Step 4 - Visitors Become Familiar With Your Site
As the weeks go by visitors will become familiar with your
site and will enjoy the benefits your resource offers them.
As they become more comfortable they will begin to
explore other areas of your resource site. This is where
your ads come it. They will click these links or banners
to find out about your products or services.
Step 5 - Visitors Become Customers
If your product or service is marketable you will begin to
make online sales from the volume of visitors to your
resource site.
Notice how all these steps work towards getting online
sales. It is rarely ever a one or two-step process.
When you begin to have a greater understanding of the
"process" of getting online sales, then you will be able
to develop your own processes.
EXERCISES
Now, as an exercise, write down one process that leads
to an online sale in your e-business. Write it down exactly
like the example above.
Study it carefully. Can you improve this process? Can you
make it more intriguing? How about developing it further.
Now, as a second exercise, create a NEW process for
making an online sale in your e-business, using the
resources that are available on the Internet, as well as
your imagination.
What do you think? Will it work? Would you like to give it
a try?
Repeat these exercises until you have a collection of
online sales processes.
STEPS TO SUCCESS
Once you get good at developing a process for making an
online sale, you will begin to make real steps towards
a successful e-business.
SUGGESTIONS ANYONE?
If you have a successful online sale process that you would
like to share with me, send an outline to:
mailto:steps@humming.biz.gq.nu
If I get a significant response I will write a follow-up article
on these suggestions and share them with others.
About the Author
M.P. Hummingbird: Author. Researcher. Designer.
Visit website: http://humming.biz.gq.nu/home.html
Ebooks. Articles. Freebees.
Email Polly at: mailto:polly@humming.biz.gq.nu
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