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Becoming familiar with all the possible ways to market a
product or service online is half the battle of running a
successful e-business.
The other half of the battle is discovering the steps you
can do that will lead to an online sale.
There are limitless possibilities on how to make a sale
happen, beginning with the initial awareness to an actual
purchase.
This is the fun and inventive part of online marketing. It is
important to realize that the steps you lay out for an
online sale can be just as ingenious as the method of
advertising itself.
To help you better understand what an online sales process
is, consider the activity of "linking" from site to site and all
the discoveries you can make along the way.
The steps leading to an online sale is the "linking" portion
of online marketing.
Most people just let this part take it's own course, waiting
for the orders to come in. But a smart e-business
entrepreneur will shape and control the steps to an online
sale to encourage more business.
As a way of demonstrating, I will show you a plausible
example. But, remember, this is just one of possibly
"hundreds" of online sale processes that can be developed.
EXAMPLE
Step 1 - Set Up An Internet Resource
The sites that receive the most amount of traffic are usually
"Internet resources". If you create your own site of a useful
resource, you too can encourage a large volume of site
visitors. On your Internet resource site, you can advertise
your products or services free.
If you are smart, you will post a notice on the site saying
who "hosts" it. Include this in your ad copy as well, so
that visitors know your products come from the same
person who created the resource site. A good
reputation can go a long way.
You can also list your Internet resource in search engines,
directories, and through reciprocal linking.
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