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3. PERSONAL ATTENTION
Every prospect and customer wants personal attention. One
way you can provide it is by giving them an opportunity to
ask questions.
Only interested prospects will take the time to ask
questions. Many will buy from you if they get valuable
information from your answer. You can often include a
promotion for your product or service as part of your
answer.
Answering questions is not time consuming. The same
questions will be repeated over and over again. But you only
have to answer each question once if you save your answer to
a permanent file. Copy it into your reply whenever you get
that same question again ...and revise it slightly to
personalize your response. You can answer questions quickly
and your prospects will appreciate your personal attention.
TIP: If you find yourself personally answering a lot of
questions, add a Questions and Answers page to your web
site. Post the answers to your most frequently asked
questions. It will reduce the number of questions you have
to answer individually. But remember, it also deprives you
of an opportunity to impress prospects with your personal
attention.
Every customer wants fast results, easy procedures and
personal attention. Most won't ask for these benefits. But
they won't buy from you unless they get them. Make sure you
provide all 3 of these special benefits ...and look for ways
to improve the quality of each. Then watch how quickly your
sales increase.
-- About the Author
Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses.
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
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