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Can You Really Become a Marketing "Genius"? (Page 2)

Date Posted: 2005-10-03

Because even professional marketers often find it very hard - if
not impossible - to predict how prospects will react in a given
marketing situation. So even if you have some marketing savvy,
testing can show you how to boost response that much further.

You don't have to be able to write a perfect sales letter on the
first draft, or the second, or third. You don't have to instinctively
know what the most profitable price is for your new product
or service. You don't have to guess which of your potential
headlines will pull the most response.

By scientific testing, the true value of all theories, opinions
and educated guesses are laid bare. If they truly contribute
toward marketing success, testing will prove it. If they don't,
testing will prove that, too.

In short, you don't have to be a literal marketing genius to
generate better response from your marketing efforts. Nor do
you have to listen to the marketing advice of others, which
may be inaccurate and unprofitable, although well-meaning.

Your prospects and customers can show you exactly which
marketing approaches are truly most profitable in the above
areas, and many more, if you only test.



About the Author
Marty Foley's unique members-only site reveals proven insider
testing resources you won't find elsewhere, cutting-edge Internet
profit tools, plus gives you hands-on, personal help to build &
boost the profits of your Internet biz. Click now for
e-commerce success! http://ProfitInfo.com/catalog/v5/


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