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Can You Really Become a Marketing "Genius"?

Date Posted: 2005-10-03

Effective marketing is vitally important no matter what business
you're in. Consider what marketing expert Jay Abraham said about
a vital key to marketing success: "Anyone can become a virtual
marketing genius equivalent by doing one simple thing: testing."

In other words, learn how to test test various elements of your
marketing to find which of them really work - and which don't -
and you can learn how to market effectively.

Notice that Jay did not say that by testing anyone would BECOME
a marketing genius. He said "marketing genius EQUIVALENT."
In other words, if you're willing to do what most marketers don't
do - test, and adjust accordingly - the results can be the same.

Yes, by testing, you can generate the same results as a marketing
genius, without having to be one.

Despite the dramatic increases in response that can be gained
through scientific testing, most marketers and copywriters today
still don't take advantage of it. Still others either don't test
enough, or don't test properly.

One reason many don't test is that by focusing on "institutional
advertising," they don't have to be held accountable for the
results (or more likely, the lack of results) of their marketing.
Their view of an ad's success is, more often than not, whether
it "looks good," "makes people laugh," or "wins advertising
awards." Not whether it produces bottom line results.

On the other hand, virtually all true marketing experts preach
about the importance of testing your advertising and marketing.
Yes, marketing "geniuses" are usually very big on testing! Why?


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