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5 High-Impact Marketing Tips (Page 2)

Date Posted: 2005-10-03

3. Avoid Your Competitors

Look for some new niche markets you and your competitors
overlooked. You may uncover a market you can dominate with
little or no competition.

One quick and easy way to find profitable new markets is to
sub-divide your current market into several narrowly defined
niche markets. Then customize your advertising to the unique
needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site
without losing its effectiveness with your main market. Just
create customized web pages for each market segment you want
to target. Then add a link to each of these specialized
pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be
overlooking. For example, many internet marketers are
beginning to use direct mail postcards to generate traffic
to their web sites. It?s a low cost way to bypass the heavy
competition online.

A brief captivating message on a postcard with an enticing
offer sent to the right prospects will generate a flood of
traffic to your website - or a large number of sales leads.

Tip: Postcards are also an excellent low-cost alternative to
email. People get so much email today that even legitimate
messages are getting deleted unread. But they get few if any
postcards. Your message is guaranteed to get their attention
when it's delivered on a postcard.


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