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You’ve got a killer headline….
You’ve lined up benefit after benefit….
But it won’t make you a dime unless you can close the sale and
make the reader of your sales letter hand over their cash. And a
solid close on your sales letter will do just this.
Following, 5 essential parts for a “get your wallet out” sales
letter close.
1) SHOW THEM THE PAIN
The reader of your sales letter needs to understand what your
product/offer will do for them. But once they understand that,
they need to know that things won’t get better, problems won’t be
solved, and nothing in their situation will change.
“Passing today means nothing will change for you. You’ll still
work at a job you hate and pray that one day a sensible and real
opportunity will fall into your lap. But I tell you, this IS your
real opportunity, and now you just need to act.”
Let them feel the pain. Tell them the downside of not jumping on
your offer. Ask them questions so they can personalize the loss
by actually thinking about what they’ll be missing.
2) SHOW THEM THE VALUE
Justify the value of your product or service by explaining the
price you’ve chosen:
“$67 is s true bargain when you consider this one time investment
will come back to you at least 10 times. By simply investing a
small amount right now, you’re guaranteed to get all the
information you need to make 10 to 1000 times you investment back
in under 30 days”!
~~~
3) SHOW THEM THERE’S NO RISK
Take away any doubts in your potential customer’s mind. Assure
them they’re making the right decision, and risk nothing by
taking you up on your offer:
“ You are guaranteed to learn step-by-step how I made a fortune
in network marketing. But if you feel you can’t follow my plan,
or just don’t want to, then simply return my package--keeping the
$97 in FREE bonuses--and I’ll give you a 100% no questions
refund.”
4) SHOW THEM TIME IS LIMITED
If the reader doesn’t act right away chances are good they’ll
forget about your offer and never take action. Give them a reason
they MUST take immediate action.
Tell them they might lose bonuses. Tell them that supplies of
your product are limited. Give them a strong reason to act
immediately:
“The $39.95 price is simply a test price. After 100 visitors to
this website, I will access changing the price, and guarantee you
it will be rising. So to guarantee you get everything you need to
get started day trading for thousands for the test price of only
$39.95 you must act immediately.”
5) SHOW THEM YOUR OFFER AGAIN
After you’ve given them details for ordering place a P.S. that
goes over your deal again and explains the benefits. A P.P.S. can
be used to details that there is no risk:
P.S.: You get immediate access to my complete “Fat Burning
Without Exercise” system that will have you shedding 30 pounds in
30 days. Plus, when you act now, you also get $400 in FREE
bonuses for helping you reach and maintain your desired weight.
But to get everything, you must order now.
P.P.S.: Don’t forget….you’re guaranteed to see amazing results or
you keep the $400 in FREE bonuses and get a complete refund.
Nothing to lose except those extra pounds starting today!
About the Author
Grady Smith can double, even triple your profits and do it at
affordable rates. Stop by his website, http://www.cheap-copy.com
and find out for FREE how he can bring you more traffic, give you
more leads, convert more clients into customers, and make you
more money.
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