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5 FAST Tips To Make More Sales

Date Posted: 2005-10-25

You’ve got a killer headline….

You’ve lined up benefit after benefit….

But it won’t make you a dime unless you can close the sale and
make the reader of your sales letter hand over their cash. And a
solid close on your sales letter will do just this.

Following, 5 essential parts for a “get your wallet out” sales
letter close.

1) SHOW THEM THE PAIN

The reader of your sales letter needs to understand what your
product/offer will do for them. But once they understand that,
they need to know that things won’t get better, problems won’t be
solved, and nothing in their situation will change.

“Passing today means nothing will change for you. You’ll still
work at a job you hate and pray that one day a sensible and real
opportunity will fall into your lap. But I tell you, this IS your
real opportunity, and now you just need to act.”

Let them feel the pain. Tell them the downside of not jumping on
your offer. Ask them questions so they can personalize the loss
by actually thinking about what they’ll be missing.

2) SHOW THEM THE VALUE

Justify the value of your product or service by explaining the
price you’ve chosen:

“$67 is s true bargain when you consider this one time investment
will come back to you at least 10 times. By simply investing a
small amount right now, you’re guaranteed to get all the
information you need to make 10 to 1000 times you investment back
in under 30 days”!


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