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While being honest, tell them what they will get from your product.
Instead of saying your company produces the best shoes in the world, simply say they deserve the best shoes and you have made it specially for them.
Tell them what they want to know truthfully and they will buy and
keep buying.
6. ADD EMOTION TO YOUR MARKETING OFFER.
We all tend to react from emotions. Use this simple weakness of all men to create powerful marketing offers.
If you sell cosmetics, it is okay to say your cosmetics make people
beautiful, it is better to say it makes them look younger and best to say it makes them look sexy.
7. HEADLINES.
You should never rush headlines. A good ad could be ruined by a poor headline. When creating headlines, spend time on it.
Write out a list of headlines and let friends and family help you choose the best ones. Understand that if your headline does not catch them, you have lost them.
Headlines should be captivating. It should draw attention and must not be outrageous. This turns people off. It must sound real and probably make them inquisitive.
Look at these samples. 1hourwealth, Tasty Marketing Tips you Cannot Resist, Explode your sales in 72hours.
8. CUSTOMER CONVENIENCE.
People will buy more if your product offers convenience. Any product and service that generates more result in a shorter period of time will sell more.
9. SCAN THE MARKET FOR OPPORTNITIES.
Making money and creating irresistible marketing offers become easy if you have the answer to this question; What do my customer want more and how can I provide it?
Find the answer and fill the need. Make it obvious you have the answer in your market offers and it simply becomes irresistable.
10. BORROW IDEAS.
I did not say steal ideas. I said borrow. Never infringe copyright laws.
You can however borrow ideas. When you see a marketing offer that looks irresistable, simply borrow it. Improve it, add something, remove something and then use it.
You must have succeeded in creating an irresistible offer.
I recommend you read Shawn Casey's Mining Gold available at
© 2003 Oluwafisayo Akinlolu
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About the Author
Oluwafisayo is the publisher of Inbusiness4profit a weekly newsletter that reveals tips and strategies you can use RIGHT NOW for profits.
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